The 'Wurkshu'

Posted by Shelby Houston on

Our Wurkshu series is an ode to an iconic Hood Rubber style, originally introduced in 1919. Constructed with functionality that was far ahead of its time, the original Wurkshu featured leather sock lining and waterproof rubberized cloth insoles. The Wurkshu was also designed to be versatile – with ads that read ‘For hard work or hard play – all year round’.
Within its first year of sales, the Hood Rubber Wurkshu had cleaned retail stocks and boosted the company’s summer profits immensely. Moving into 1920, Hood Rubber increased their advertising efforts to allow the Wurkshu to grow even more in popularity, soon becoming one of the company's all-time best-selling styles.